© 2020 by Benefit Auction Jackpot LLC

Welcome to Benefit Auction Jackpot

We teach fundraisers, event planners, and benefit auctioneers the profitable action steps for planning and hosting record-breaking benefit auctions. From check-in to check-out and everything in between.


Download One of Our Free Resources

To Accelerate Your Annual Revenue

get started with planning

The Ultimate Benefit Auction

Starter Kit

get started with budgeting

The Top 3 Secrets to Raising
Record-Breaking Revenue


Chris Hatcher, CCO

Chris Hatcher is a creative strategist who specializes in video and curriculum development. For the past 10 years, Chris has been partnering with nonprofits and schools to ignite generosity in their donors through powerful video campaigns that have helped them raise millions and sway legislation for the people they serve.

Kelly Russell, CEO

Kelly Russell is an expert auction strategist and certified benefit auctioneer who has helped organizations raise over $100M in support of great work across the U.S. With 15 years of profitable auctions behind her, Kelly’s passion is teaching schools and nonprofits how to eliminate wasted time and refocus their efforts so they can raise thousands more at every event.

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